­

Jollibee: The Vow - An Analysis

April 04, 2019 / BY Daniyel Espiritu
TARGETING Jollibee, as a brand for the masses, has always targeted its advertisements towards, well, the masses, or working class Filipinos. As (dare I say very) emotional people, Filipinos in general love their hugots and have allowed it to grow into a cultural phenomenon. Jollibee knows this and uses it to their advantage, incorporating the hugot into their advertisements, reeling in the masses who...

Continue Reading

Commercial Analysis

March 27, 2019 / BY Daniyel Espiritu
We Believe: The Best Men Can Be by Gilette What is the message and target audience? The main message Gilette delivers in this ad is clearly stated right at the end of the video: It's only by challenging ourselves to do more that we can get closer to our best. When society uses "boys will be boys" as an excuse for toxic masculine...

Continue Reading

Literacy Chart of Reflection

March 27, 2019 / BY Daniyel Espiritu
Information Literacy What do you do when you want information about something? Like any other person in my generation, its usually as simple as Googling the question. Although this heavily depends on the topic. For "life stuff" and family matters, I turn to my parents. For academic questions, I turn to educational YouTube channels. Generally speaking, I mostly use the internet for these...

Continue Reading

Netiquette

March 07, 2019 / BY Daniyel Espiritu
Adapted from verywellmind.com The rules of etiquette are just as important in cyberspace as they are in the real world -- and the evidence of poor netiquette can stick around to haunt you for much longer.   Following these basic rules of netiquette, to avoid damaging your online and offline relationships. 1. Real People Take Priority Nothing is more irritating than trying to have...

Continue Reading

Film Analysis

February 26, 2019 / BY Daniyel Espiritu
(Image source: /Film) John Hughes' The Breakfast Club is revered by many as the ultimate 80's cult classic. It tells the story of five very different high school students serving a whole-day Saturday detention with nothing in common, each getting the chance to reveal themselves to each other and in the end, questioning if anything will ever be the same. It defined the teen-film genre...

Continue Reading

Text Specific Issue

February 07, 2019 / BY Daniyel Espiritu
In an article published on March 7, 2018, rondabalita.news reports this disturbing news, taking place in the town of Alcantara, Cebu. The article further reports that the mother of the two girls (aged 14 and 16) confirmed that they were three and five months pregnant to the priest. Many reacted to the article violently, disgusted and enraged by the "abuse of the catholic church"....

Continue Reading